Caffeinate, Create, Sleep, Repeat.

Of PowerPoint presentations and imagining hamburgers…

a juicy document hamburger

"Think of it as a sandwich."

I recently had the blissful opportunity to sit down at a presentation about proper documentation of a project lifecycle. Surprisingly, it wasn’t as boring as I thought it would be. The speaker didn’t go the usual read-through-the-slides route. But instead zipped through most of the slides, focusing only on the points that she wanted to give emphasis on. I personally think that method is really effective, specially with people like me who has the attention span of a goldfish.

Everything was going great with the presentation until the presenter tried to illustrate the documentation process by using an analogy. She said “Think of it as a sandwich…”

…and that’s where she lost me…

I spent the next forty-five minutes thinking of a sandwich.

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I help businesses create memorable branding experiences for their customers.

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