One of my favourite facet in this profession is when I’m given creative freedom by the client (with just the right pinch of guidelines in our project brief) to design their company’s corporate identity. Working on a new branding project is already an exhilarating experience in itself, but being able to have much control of the entire direction of the project with minimal boundaries set by the client is not just icing on the cake – it’s rainbow-diabetes goodness with a sugar unicorn cake topper. I likey.
Projects like these are primarily the reason why I just simply adore working with startups: less bureaucracy, more open to creative ideas than big/established companies, the clients’ maturity to acknowledge your role in the project, greater opportunities to do epic sh*t.
With that said, here’s the time-lapse video of the Shop America Sport’s logo design process (from snaps of the sketches to the final vector files and comps, enjoy!):
Project: Logo design for “Shop American Sports”
Client: The H Group Pte Ltd
Music: “Ride with me(Nelly Cover)” by I Call Shotgun
Apps: Photoshop & Illustrator
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